商业信函
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2023年2月14日发(作者：)美国人写商业信函范文
商业信函以信函为载体，选择有针对性的目标客户群的名址打印
封装，通过邮政渠道寄发的一种函件。接下来小编为大家整理了美国
人写商业信函范文，希望对你有帮助哦!
ParagraphOne:AttractingAttention
Thefirstsentencemustgetthereader\'a
questioninwhichtheanswerisguaranteedtobe\"yes\"isagood
waytostart.\"Wouldyouliketoimproveyourlife?\"Theopening
paragraph,infactthefirstsentence,shouldexcitecuriosityor
attracttheattentioninsomewaythatwillmakethereader
continuetoreadtheletter.
Themostdifficultparagraphtowriteinasalesletteristhe
ejustafewsecondstogetthereader\'sattention.
Wouldyouliketoseeyourfactory\'sproductionincreaseby
15%ormore?
Wouldn\'tyouprefertohaveyourweddingpicturestakenby
theleaderinthefield?
Anotherwaytostartasalesletteristowriteasentencethat
willsurpriseorshockthereader.
In1996wehelpedover250smallbusinesseslikeyoursto
increasetheirproductivity.
Since1991wehavegrownfromasmallprintingcompanyto
oneofthelargestpublishinghousesinthecity.
Ifyouarecontactingthecustomerforthefirsttimeorifyour
companyisunknown,youmightstartwithageneralintroduction
ofyourself.
ExampleA:
FloppyTextileBuyingAgency,establishedin1987,isoneof
entlyrepresenta
numberofmajorEuropeanimporters,suchasFeFeLaMewMail
OrderofFranceandothers.
ExampleB:
Alfred\'dingRussian
geofour
productline,goodquality,andcompetitivepriceshavemadeus
oneofthefastestgrowingcompaniesofitskindinRussia.
OtherExamples:
TheABCTradingCompanywasfoundedin1986toservethe
henwehave
expandedourmarketyearbyyeartowherewenowhave
customersin12countriesaroundtheworld.
ParagraphTwo:BuildingInterestandDesire
Thesecondparagraphmustconvincethereaderofthevalue
uhavesucceededingettingthereader\'s
attention,twaytoholdit
istobuildinterestbydescribingyourproductsothatthereader
orful,de****ivewords.
Inparagraphtwoyoumustshowthereaderthathe/she
either
-needsyourproduct(acar)
-coulduseyourproduct(aneasierinventorysystem)
-shouldnotbewithoutyourproduct(insurance)
OR-wouldbenefitfromyourproduct(anewlineofclothes
he/shecouldsell)
Sentencebysentenceyouleadthereaderthroughyoursales
oseshiseyeshecanseethatnewcar,goinghome
earlierbecauseofhisnewinventorysystem,thecomfortof
havinginsurance,andincreasedsellsbecauseofthenewlineof
clothes.
ExampleA:
Wearehappytoannouncethatwearenowofferingthis
r
officeinNewDeli,theheartoflowcostandgoodqualityready-
to-weargarments,wecansupplyyourcompanywithwhatever
kindofapparelyouwouldlike.
ExampleB:
LocatedinMoscow,weproduceawidevarietyofsocksand
hosieryitemsinacotton-woolen-nylonblendformen,women,
ocksareofgoodquality,arepopularwith
customers,alproductionaverages10million
pairsperyear,70%forexportand30%forthedomesticmarket.
ParagraphThree:ConvincingtheReader
Ifyouhavedoneyourworkwelltothispoint,thereaderis
tconvince
readersthatitistotheiradvantagetobuyyourproductoruse
yourservice.
Ifthereaderhasreadyourlettertothispointthenhe/sheis
aphthreeconvinceshim/herto
rethatyoushowwhatbuyingyourproductwould
meantothereader.
ExampleB:
ThewiderangeofIndianexportcompaniesthatwework
withinsureyouofgettingjusttheitemsthatyouarelookingfor.
Whetheritbebabywear,children\'swear,ladiesandmen\'souter
andunderwear,leatherwear,socks,belts,bags,shoes,or
householditemssuchasbedlinen,towels,bathrobes,ortable
clotheswecanmakesurethatyougetthequantityyouneedat
staffofqualitycontrollersinsure
thatthegarmentsarewellmade.
OtherExamples:
sthe
lightsonatyourhouseatnightwhenyou\'
youcanreversetheprocesswhenyouleave,turningoffthelights
whenyouhavelockedthedoor,gonedownthesteps,andleft
gly,theSafehouseweighsonly150gramsand
fitseasilyinyourpocketorpurse.
ParagraphFour:DirectingFavorableAction
Youhavenowreachedthepointwhereifyourletterwas
successful,rth
thereaderexactlywhatyouwhathim/hertodoandmakeiteasy
iredactionisgotoyourwebsitetogetmore
informationand,hopefullycontactyouforspecificsortoplace
emosthighlymotivatedandexcitedcustomer
willnotactiftheactionyouarerequestingistoodifficult
ExampleA:
OurcompanyisexpandingitsmarkettoincludetheUnited
Statesandwewouldlikeverymuchtodobusinesswithyour
edisourpricelist(brochure)describingourwide
welcometheopportunitytointroduce
einformationorto
placeanorder,.
ExampleB:
Ifyouwouldliketotakeadvantageoftheservicesthat
FloppyTextileBuyingAgencyhastoofferyourcompany,please
ontactusby
faxat(56/324)forwardtohearing
fromyou.
OtherExamples:
Toorder,,or
fillouttheenclosedorderformandsenditbyfaxorposttoour
youknowit,youwillbewearingthis
beautifulmen\'sbusinessswimsuit-andfeelinglikeroyalty.
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ATypicalWellWrittenLetterforAnAgent
StarTextileExports,establishedin1987,isoneofthefastest
entlyrepresentanumberof
majorEuropeanimporters,suchasBlueCloudMailOrderof
Franceandothers.
Wearehappytoannouncethatwearenowofferingthis
r
officeinIstanbul,theheartoflowcostandgoodqualityready-
to-weargarments,wecansupplyyourcompanywithwhatever
kindofapparelyouwouldlike.
ThewiderangeofTurkishexportcompaniesthatwework
withinsureyouofgettingjusttheitemsthatyouarelookingfor.
Whetheritbebabywear,children\'swear,ladiesandmen\'souter
andunderwear,leatherwear,socks,belts,bags,shoes,or
householditemssuchasbedlinen,towels,bathrobes,ortable
clotheswecanmakesurethatyougetthequantityyouneedat
staffofqualitycontrollersinsure
thatthegarmentsarewellmade.
IfyouwouldliketotakeadvantageoftheservicesthatStar
TextileBuyingAgencyhastoofferyourcompany,pleasegoto
,orcontactusbyfaxat
(90/212)1234567.
forwardtohearingfromyou.
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AVerySimpleSalesLetter
DearSirs,
WeareaPolishcompanythatspecializesinmakingmen\'s
shirtsandwouldliketotellyouaboutourlineofproducts.
Ourproductsarespecialbecausetheyaremadeofgood
15yearsthatwehavebeensellingour
productswehavemadeagoodnameforourselvesincountries
aroundtheworld.
ouldliketo
placeanorderorreceivemoreinformation,pleaselogontoour
,orcontactusbytelephone.
Sincerelyyours